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Why the Chinese Bought Tnuva

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Why the Chinese Bought Tnuva – David Rosenberg (Ha’aretz)
(dailyalert.org, May 29, 2014)

    China’s Bright Food agreed last week to buy control of Tnuva – Israel’s biggest food maker. Tnuva is quintessentially Israeli. It had been owned by kibbutzim and makes cottage cheese.

    But the fact is, Tnuva is going to remain Israeli as ever. Not only has Bright Food agreed to keep the company’s management Israeli, it has every interest in doing so.

    Capturing the Israel food market, which is no bigger than a medium-sized Chinese city, isn’t what Bright Food is after.

    What Bright Food wants is access to Israeli dairy technology.

    Israeli farm conditions – too little water and too much heat – approximate those in China, yet Israeli cows are the world’s leading milk producers, giving three or four times more milk than their Chinese peers. 

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