Bnei Brack (TPS) – Israeli developers have recently launched a new application called MyState enabling users to save time and effort when contacting friends or business associates by providing information in real time about the person being contacted.

The application was founded in 2014 in Bnei Brak by Assaf Pney-El (36) and a partner with the intent of easing the difficulty involved in business operations such as contacting customers and exacting payments.

“We would spend all day trying to reach clients on the phone. I had to constantly remind myself to call someone five minutes later or set alarm clocks and then the clients were still often on another call. Sometimes it would take two days to reach someone and then they would try to get back to us and we would be on another call,” Pney-El told Tazpit Press Service (TPS).